SEO Resources

We thought that you'd find some to the following search engine optimisation resources and website links useful. They are mainly online resources or publications where you can find some helpful tips and advice. Check back as more are added on a regular basis.

Useful Website Links

Google Webmaster Tools
Google have developed a wealth of information to aid web managers in getting the best from their sites
http://www.google.com/webmasters/

Google Webmaster Guidelines
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Search Engine Watch
Information about search engines, useful hints and tips
http://searchenginewatch.com/

Web Developers Journal
Useful articles on promoting your website
http://www.webdevelopersjournal.com/articles/site_promotion/web_site_promotion_guide.html#promotion

Web Credible
Useful resource page provided by Web Credible 
http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/

Web Writing That Works
Help on to write specifically for the Web.
http://www.webwritingthatworks.com/

The Plain English Campaign
How to write in a way that everyone will understand.
http://www.plainenglish.co.uk/

Publications

“Web Analytics: An Hour a Day” by Kaushik, Avinash
John Wiley & Sons 2nd Edition edition (2008)   

“Landing Page Optimisation” by Ash, Tim
John Wiley & Sons (2008)  

“Search Engine Optimization: An Hour a Day” by Grappone, Jennifer and Couzin, Gradiva
John Wiley & Sons; 2nd Edition edition (2008)

“Designing Web Usability: The Practice of Simplicity” by Nielsen, Jakob
New Riders Publishing (2000)

“Information Architecture for the World Wide Web” by Rosenfeld, L., & Morvill, O
O’Reilly (1998)

“Marketing Through Search Optimisation: How to be found on the Web” by Michael, A., & Salter, B
Elsevier (2005)