Domain name optimisation

You might be thinking what’s the name of my organisation got to do with search engine optimisation (SEO)? If you choose the correct business and domain name in the first place it makes the whole optimisation process so much easier. In a world where people automatically turn to the Internet for information, you need a domain name that reflects your website or business. 

Make sure that your website domain name is relevant and describes the service your organisation provides. Sounds obvious, but you'd be surprised at how many organisations don't follow this rule.

If you have a strong brand name and that's what you're widely known by, then this should be included in your domain. Otherwise make sure that the domain is descriptive about the services and products that your provide. Google tends to give weight to keywords in domain names. 

If you're still unsure, then we will help you to understand the importance of your domain name and cover issues such as:

• Only using one main domain name to advertise your website.
• Standardise website links to your website where possible.
• Using generic names or brand name domains.
• Long versus short domain names.
• Registering hyphenated domain names.
• Selecting which domain name extension for your website -  com, org, net, co.uk, eu.

Contact us to find out more

Tracy Walker will work with you to address these SEO features and optimise your website from the top down. It's also worth remembering that Google can be one of the slowest search engines to rank a website, especially if it has a new domain name.

Now find out more about our 'Social media optimisation' services.