Keyword research and analysis

What words do people use to find your website?

Think about how people will use a search engine such as Google to find your website. What search words or phrases do you think they will use to try and find your organisation? Jargon is no good here and you’ll be surprised that they may not be the keywords that you may use internally everyday.

Identifying and researching core keywords and phrases for your website is essential to driving the right traffic to your site.

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How will we identify keywords for your organisation?

Finding keywords and phrases which are relevant to your website and implementing them in your pages and links will help a search engine identify your page when a search is carried out for that particular keyword or phrase.

Keyword research helps us target the most effective keywords for your website. However, keyword research is not as simple as just putting down a bunch of words that visitors may search for. It is important to select keywords that are not overused. You should also include keywords that receive a good number of searches, but have minimal competition.

By researching these keywords we can compare the number of times that a keyword is searched for, with the number of competing web pages for that keyword. This will help to identify those keywords that will be the most effective for your website.

We usually initially devise a list of keywords and phrases and then optimise your website content to match them accordingly.

Key principles include:

• Keyword appropriateness and relevance
• Keyword frequency
• Keyword value
• Keyword competitiveness

Contact us today to start attracting visitors to your website

If you'd like to start attracting more visitors to your webite then please get in contact with Tracy Walker. She will be able to advice you on the best way to adopt keywords for your website - you may need to start thinking more colloquially.

Now find out more about our 'SEO ranking report' services.