Website link building

A great way to increase traffic to your website is to get other websites linking back to you. The more website link referrals you can attain, the higher your search engine ranking and the higher your page rank. Search engines, such as Google, see links as 'votes' for your website. However, SEO link building is all about attaining quality referrals that are relevant to your website and organisation. It encourages people to want to share content from your website. 

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If possible you should suggest the link to your website to your referrer - search engines weight the text that links to your website. So try and include one of your keywords in the link. 

Know who you want to attract to your website

The first thing in link building is to know who your potential visitors and potential clients will be. You want quality referrals from:

• People in the same sector, experts or suppliers.
• Charity sites, educational organisations, people your organisation supports or sponsors.
• Industry bodies and associations.
• News websites.
• Blogs and forums.
• Social media and bookmarking sites. 

You must understand how potential site visitors will find your website. For example, if you have a site where you sell your own lawnmowers, where do you think most people would go if they want to buy a lawnmower? Think about it and then visit the websites you thought of and exchange links with them.

Always write good quality content

Always ensure that you have good quality content on your website. This is the key to the success of your website. If you have interesting and useful content, other websites will definitely link to you.

Contact us to evaluate your SEO link building strategy 

To know if your link building strategies are working, you should monitor your traffic more closely. Determine which sites generated more visitors and check your search engine ranking. If you need help with starting your link building SEO strategy, then please contact Tracy Walker to discuss the search engine ranking benefits for your website.

Now find out more about our 'Domain name optimisation' services.