Social media optimisation

From Facebook to Twitter, to blogs and video – social media is a great way to generate web traffic and exposure to your website, as long as it’s handled in the right way. If you get it right, then a captive audience will do all of the hard work for you by distributing your content. 

What is social media optimisation?

Social Media Optimisation (SMO) is a social media activity with the intent of attracting unique visitors to website content. Essentially there are two main methods of SMO:

• Social media features added to the content itself, including RSS feeds, social news and sharing buttons, user rating and polling tools and incorporating features for uploading images and videos.
• Promotional activities in social media aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups and posting status updates on social networking profiles.

Although social media optimisation is closely related to search engine optimisation, it does differ in several ways. Primarily the focus on driving traffic from sources other than search engines. However, improved search ranking is also a benefit to successful SMO.

Social media optimisation is connected as a technique to viral marketing, where word of mouth is created not through friends or family, but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS and special blog search engines.

What can Oxford Web SEO do for your social media presence?

We will need to look at the most cost effective and efficient way to engage with people through a conversational and intelligent manner that fits with your organisation.  We will need to consider just some of the following areas: 

• Full planning to define what we want to achieve and how
• Plan the content, whether it’s a blog or one off campaign
• Decide which social media sites are the most appropriate for your organisation, maybe Facebook, Twitter, YouTube, or Flickr
• Is multimedia needed to back-up your campaign, such as video or audio

Want to step up your social media activities?

Above all you need to ensure that you have an integrated approach to social media and search optimisation, that will lead to increased traffic to your website. So please get in contact with Tracy Walker to start reviewing your current social media activities.

Now find out more about our 'Web standards compliance' services.