Web page content optimisation

Writing content that search engines love to read

When we look at optimising a web page for search engine optimisation, we are looking at rewriting content to make it more search engine friendly. The main purpose of search engine optimisation for content is you help your website achieve a higher ranking in search engines for a set of targetted keywords and phrases. Copy must be written with the primary purpose of attracting people to your website and making it easy for them to find you.

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Content, content, content

We must never lose sight of the fact that content is the key ingredient of any website. Your website is nothing without quality, rich, interesting content.

When you write for a website, it’s very different to writing a report or a corporate brochure. The tone and emphasis needs to be much more user friendly and easier to read. It’s very important to include the keywords and phrases that people will use to find your website on the home page and the first paragraph of key pages on the site. People will only be able to find you, if you use the terms in your content that search engines can match when returning search results.

So what does page optimisation include?

Based on an initial review of your website, we will suggest ways to enhance the content of your web pages, using your researched keywords and phrases. We will suggest ways to create interesting and appropriate content.

In addition we’ll also take into consideration the following search engine standards:

• Use of keywords and phrases in title tags
• Internal web page links
• Keyword use throughout your website content
• The text of inbound links to your website

It’s also vital that you keep your web content up-to-date and fresh. Make sure that you regularly review your content – search engines pick-up on the date of when a page was last updated. At the same time you must also review and tweak your keywords and phrases to match any changes.

Oxford Web SEO will ensure that your website includes a good core range of targetted keywords and phrases and that all of the web page content is well written, search engine optimised and is enhanced to create maximum conversion rates.

Does your website technically hinder search engines?

You should also check to see if your website infrastructure is search engine friendly? For example, is your content management system solution preventing search engines from accessing your site? Make sure that your site is fully accessible to all users. Ensure that you have:

• Relevant page titles - that appear in the web browser
• Metadata tags – an underlying description of the page content using keywords and phrases
• Image ALT tags – all images have description tags

Contact us today to make your website search engine friendly

Struggling go get your website noticed in search engines then please get in contact with Tracy Walker. She will be able to advise you on the best search optimisation options for your website content as a starting point for improving your websites search engine visibility.

Now find out more about our 'Link building and page rank' services.