What is Organic SEO?

Organic Search Engine Optimisation is the process of improving the volume of traffic to your website from search engines, typically via ‘organic’ or ‘natural’ search methods. Effective SEO is about organising and presenting your website to search engines to ensure relevancy, creditably and accessibility.

So we say be very wary of anyone who claims that they can get your website to the number one spot on Google. Believe us, it’s impossible to claim such a major feat. By optimising your web pages with the right content, as well as increasing your link popularity from other websites, you can begin to achieve higher search engine rankings from your chosen keywords and search terms.

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Organic Search Engine Optimisation Techniques (SEO) employ the use of natural ranking methods of search engines to generate traffic to a website. It means that you don’t have to use paid advertising to draw traffic to your site. Our strategy is much more than using keywords and phrases that match your organisations offerings, there are many other factors to take into account.

You may think paid-for-advertsing is a quick win, but it requires constant investment and a large budget – especially in a competitive market. Organic SEO is a one time initial investment, but is ongoing and requires hard work to maintain. Consider that since Google began auctioning popular keywords to the highest bidder, paid for advertising is no longer viable for small to medium sized businesses.

What are the advantages of Organic SEO?

• Typically organic SEO encourages more traffic to your website than paid for advertising.

• Organic SEO techniques hone in on relevant content for a website and not flash advertising gimmicks.

• Search engine users are often wary of adverts and typically they follow links to websites within the actual search results. If your site is displayed in amongst the top search engine results, then people are more likely to trust you.

So what techniques do we use at Oxford Web SEO?

Unfortunately, there is no magic formula, or one solution that fits all. Every website will require different SEO requirements depending on the target audience, industry sector and available budget.

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We adopt ethical SEO methodss to draw traffic to your website, employing tried and tested standards that will not only improve your search rankings, but also improve your overall web credibility. By following these clear standards, it increases your ‘likeability’ by search engines and therefore the likelihood of you being displayed in the top search engine results listings.

So what do we look at?

These may sound obvious, but you’d be surprised how often the basics get missed:

Content – Your website is nothing without your content. Above all you need good, quality, rich content that reflects your organisation and clearly decribes who you are and what you do. Also don't just think content is text - think interactivity and engagement through blogs, video and audio on your website. 

Keywords and phrases – Think about how people will find you via a search engine. Jargon is no good here. Think about how people use the Web to find information. What search terms do you think they would use to try and find your organisation? You’ll be surprised that they may not be the terms that you use everyday.

Navigation and website structure – You need a clear, friendly and intuitive user interface for your website. Good site navigtation not only encourages visitors to explore your site, but it also invites search engines to review your site.

Link building – It’s important to build links and referrals with other websites. It is an ethical way to raise awareness of your website and can greatly help in improving your search rankings. Search engines quickly pick-up on internal and external website links.

Contact us now to make your website search engine visible

Our organic SEO service is combined with our overall strategy for your website. The methods and standards that we adopt are applied to every aspect of our SEO services. So take a look at our SEO services in more detail and then contact Tracy Walker to see what we can do to improve your website search engine visibility.